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8. Outbound Isn't Dead, It's Just Smarter: How to Use Outbound Tactics to Fuel Your Inbound Engine

Said Maadan
November 10, 2025
2 min read

Outbound is dead" has been the battle cry of content marketers for a decade. But it's just not true. What is true is that using outbound tactics in a silo is an incredibly inefficient way to market.

8. Outbound Isn't Dead, It's Just Smarter: How to Use Outbound Tactics to Fuel Your Inbound Engine

The smartest marketers aren't abandoning outbound. They're revolutionizing it by using it for a totally new purpose: as a high-powered distribution channel for their inbound content.

Stop thinking of outbound as a cold, interruptive sales tool. Start thinking of it as the amplifier for your valuable, "pull" marketing.

The Old, Siloed Way

  • Marketing Team: Spends 40 hours creating a "pillar" piece of content (a massive guide or e-book). They publish it, tweet it once, and pray to the Google gods.

  • Sales Team: Is given a list of 500 cold names and told to "smile and dial," interrupting people with a generic sales pitch.

  • Result: The marketing team is frustrated by a lack of leads. The sales team is burned out from rejection.

The New, Integrated Way: 3 Tactics

Here are three practical ways to use "push" tactics to fuel your "pull" engine.

  1. Promote Your "Pillar" Content with Paid Ads

    • How: You just published that 40-hour "Ultimate Guide to B2B SaaS Metrics" (Inbound). Instead of just letting it sit, run a highly targeted LinkedIn Ad campaign (Outbound) that points only to VPs of Finance at SaaS companies.

    • Why: You're not interrupting them with a "Buy Now!" message. You're interrupting them with value. You're using a "push" tactic to deliver a "pull" asset.

  2. Turn Sales Objections into Inbound Content

    • How: Your sales team (Outbound) keeps hearing, "We're already using your competitor, X." Instead of just saying "oh, okay," the marketing team creates a blog post titled "Competitor X vs. Us: An Honest Comparison" (Inbound).

    • Why: The next time a salesperson hears that objection, they can say, "That's a great point. So many people ask that, we wrote an honest comparison. Can I send you the link?" The outbound conversation becomes an inbound opportunity.

  3. Use Content in Personalized Outreach

    • How: Your sales rep finds a perfect-fit prospect. Instead of a "15-minute meeting" request (Outbound), they send a one-to-one email: "Hi Jane, I saw your post on 'warehouse efficiency.' Our team just published a case study on how we helped Acme Co. cut warehouse costs by 30% (Inbound). Thought you might find it valuable."

    • Why: This changes the entire dynamic. The salesperson isn't a pitcher; they're a resource.

Outbound isn't dead. It just got a new, better job: being the personal delivery service for your best inbound content.