Recent Articles
How to Use Outbound Tactics to Fuel Your Inbound Engine
Sales Inteligence
How to Use Outbound Tactics to Fuel Your Inbound Engine
For years, marketers have been declaring the death of outbound. Cold calls are annoying. Spray-and-pray emails get deleted. Traditional advertising is being blocked. Meanwhile, inbound marketing—with its content, SEO, and lead magnets—became the golden child of modern marketing.
Said Maadan
6 min read
The Marketer’s Dilemma: Inbound ("Pull") vs. Outbound ("Push") Explained
Sales
The Marketer’s Dilemma: Inbound ("Pull") vs. Outbound ("Push") Explained
If you're new to marketing, all the jargon can be overwhelming. But the "inbound vs. outbound" debate is the most fundamental concept you need to understand. It's the core of all marketing.
Said Maadan
2 min read
A Data-Driven Look at Cost, ROI, and Long-Term Growth
Revenue Operation
A Data-Driven Look at Cost, ROI, and Long-Term Growth
In marketing, feelings are fickle, but data is forever. When you're deciding how to allocate your budget, you need to go beyond the "philosophy" of inbound and outbound and look at the cold, hard numbers.
Said Maadan
3 min read
8. Outbound Isn't Dead, It's Just Smarter: How to Use Outbound Tactics to Fuel Your Inbound Engine
Prospecting
8. Outbound Isn't Dead, It's Just Smarter: How to Use Outbound Tactics to Fuel Your Inbound Engine
Outbound is dead" has been the battle cry of content marketers for a decade. But it's just not true. What is true is that using outbound tactics in a silo is an incredibly inefficient way to market.
Said Maadan
2 min read
A Startup's Guide to Getting Customers Without Breaking the Bank
Marketing
A Startup's Guide to Getting Customers Without Breaking the Bank
So where do you spend your first precious marketing dollars? On the slow, "free" build of Inbound? Or the fast, "expensive" burn of Outbound?
Said Maadan
3 min read
5 Myths You Still Believe About Inbound vs. Outbound Marketing
Email Marketing
5 Myths You Still Believe About Inbound vs. Outbound Marketing
The marketing world is full of "gospel" that's, frankly, outdated or just plain wrong. When it comes to inbound and outbound marketing, these myths can cost you time, money, and customers.
Said Maadan
2 min read
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